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Pre-Paid Legal Leads - 3 Ways To Go, What Is Optimal?
Prepaid Legal leads can make the distinction between financial success and defeat in your small business. But, not all leads are born equal.
Whether you determine to buy leads or produce your own, there are 3 main "types" or categories that you'll find effective in growing your Prepaid Legal business:
1. Possible customers. These leads are interested in one of your products or services. If happy, they may be mindfully introduced to your program with moderate success. But, they didn't start with an interest in making a profit, and they're going to need a lot of teaching.
2. Opportunity seekers. These leads are looking for a chance to make money. They may or may not be really serious, that's for you to ascertain. Also, they may or may not have specific interest in MLM or Pre-Paid Legal Services. Your task will be to find the serious ones, allay their concerns and guide them into your business.
3. Active network marketers. These leads are already in an program, and seeking leadership in how to be successful. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their money by becoming a member of a program.
The most qualified prepaid legal leads are those in the latter group: current MLMers.
Why?
Well, as discussed above, you are certain they have an interest in making hard cash with network marketing. You aren't going to hear them say, "Is this one of those ponzi schemes?" and other such preposterous questions. They're beyond that; they know better.
They also understand the industry better than someone who's never been in MLM. So, once they become a member of your organization and get up to speed, they'll yield results much quicker (and with less preparation) than a regular person.
Lastly, they probably know other active MLMers: their sponsor, front line, and even cross-line representatives they befriended at their company conference. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your team.
They're in a business, though, and not always looking to get started in something else. It's your job to gently, and with utmost care, pique their interest without setting off any landmines.
The best way to do this is to start with an offer that helps them in their existing opportunity... something unrelated to your business. Something generic, like advertising tools or education.
Win their trust, and show your worth to them by assisting them to move forward with their existing business. Show them that, unlike their existing sponsor, you are showing them things that produce results. But make it crystal clear that the only people who get your real focus are the people contributing to your own success.
At that point, working with your organization will be the next rational action.
In conclusion, you can pursue potential customers, you can pursue opportunity seekers, or you can target active multi-level marketers. Of the three, active network marketers have the utmost potential to explode your organization with the least effort. Focus your effort there, and your check will never be the same.
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